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The advertising business is going through rapid changes. |
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Outbound Marketing is Out-Of-Date like door-to-door Sales! Think old shoes with holes in the soles. Inbound
Marketing is Far More Effective & Profitable
today! Here's Why. . .
Also, your customers will be seeing Your Numerous Video Commercials whenever they look for any product or service resembling what you offer. And once they get to Your "virtual" or "real" store, they will look up to You as an Authority because of the many Commercials they have already seen You in!
Remember, they will already have
Seen Your Face and heard Your Voice & Messages!
You will be an Internet
Celebrity almost instantly!
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US
Online Advertising Spending |
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Top Search Properties by Searches conducted: 2008 vs. 2009 |
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February 2010. Experian Hitwise announced today that Google accounted for 71.49 percent of all U.S. searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing and Ask.com received 14.57 percent, 9.37 percent and 2.64 percent, respectively. When breaking down the searches by country, the US represented the largest individual search market in the world with 22.7 billion searches (17.3 percent of searches conducted globally).
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The true cost of media advertisement - 2009 |
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Newspapers Advertising Rates for black and white Column/Inch |
1 time
only |
1
per week for |
1
year daily |
| Los Angeles Times/daily/ | $865.00 |
$44,980 |
$315,725 |
| LA Weekly /weekly, 208K circulation/ | $84.00 |
$4,368 |
$4,368 |
| San Francisco Chronicle /daily/ | $549.00 |
$28,548 |
$200,385 |
| The Orange County Register /daily/ | $196.00 |
$10,228 |
$71,540 |
| San Diego Union Tribune /daily/ | $458.00 |
$23,816
or $2,719.00 for 7-Days/ |
$141,388 |
| North County Times /daily/ | $124.65 |
$6,481 |
$45,497 |
Magazines & Tabloids |
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| Start your Own Business /quarterly magazine/ 250K circulation | $675.00 |
$2,700 |
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Radio Station Advertising Rates for 30 second spot |
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| KBZT-FM (San Diego) | $193.00 |
$10,036 |
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| The New York Times ad space on its once sacred front page for $75,000 on weekdays and $100,000 on Sundays. A new advertiser who wants access to the space has to commit to buying the ad 26 times during the year - for a total of almost $2,000,000! Spring 2009 info: |
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Advertising & Branding Industry Overview by Plunkett Research, Ltd. 2010 |
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For advertisers willing to adapt to today’s rapidly evolving environment, there is good news. Advertisers are faced with daunting new
realities when considering the various
media they might use to get their messages
across. Traditional media are losing control
over their audiences. That means that advertisers
can no longer feel secure that their ads
on TV, on the radio or in print are going
to receive mind share. Never in history have there been so many unique opportunities for targeted marketing based on consumers’ tastes, interests, special needs and passions. In fact, asking consumers to respond by going to a specific web site page may finally make advertising truly track able and results-based—long the holy grail of marketers. The business models upon which most media have traditionally run are becoming obsolete. Media companies and the advertisers that rely on them are being forced to radically change to deal with new technologies and new demands from consumers. Rapid changes in viewing habits are already occurring. Network TV news, radio news and newspapers all find that they have to compete fiercely against Internet-based news content. Globally, more and more households are gaining access to the Internet, creating even more opportunities for online advertising, with an estimated 1.7 billion Internet users worldwide as 2010 began.
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