SEO & SEM trends: The following sections represent trends, techniques & strategies you should consider in your Internet business plan of action. Knowing what to do & why is paramount in any business endeavor. You can create expectations & track your results with accuracy.

"Golden Triangle" Eye Scan

This is an Image of the "Golden Triangle" Eye Scan.  There are 3 main things that you need to learn here:

1) That Organic Search Results receive much more attention than paid or PPC (pay per click) results;
2) Multiple Page One Search Results are more valuable to online marketing success than almost any other factors;
3) Google Search Engine Results are far more valuable than any other search engine results.

A Hugely Important Factor when developing your search marketing strategy is considering how people scan information presented on a search results page. The red, orange, and yellow colors show the most eye and brain activity when someone looks at a Google search page result.

As this picture shows, the upper left part of the page draws the most attention and views, which helps explain why top of page positioning is important. Studies also confirm that only about 1/2 of users will click past the first page of results.

First Page Visibility becomes Critically Important in Gaining Visibility of the maximum number of searchers. This can be accomplished organically, through an effective SEO strategy, or via Pay per Click (PPC) paid campaign. SEO Generates Best Results, with an ongoing time commitment to maintain visibility. PPC results can be achieved somewhat faster but require a continuous & often large budget with fewer hit results.

Multiple Listings Greatly Improve Results:
Eye-tracking data revealed that if you show up in just one place on a results page, your campaign may not be truly effective. Multiple results work best.
That's because people's eyes are skimming results so quickly that if they don't see your one listing, you won't get a second chance. Plus, not everyone reads and clicks on search results in the same way. In fact, there are five specific patterns consumers tend to use depending on where they are in the sales/educational cycle:   

The Quick Click - The Linear Scan - The Golden Triangle Scan - The Deliberate Scan - The Pickup Search

The following, are ‘Strategies’ to use your Mini-Video-Infomercials to effect various results for your business. It is highly advisable to employ as many of these strategies as possible for best results. If you can see the value of using these Mini-Video-Infomercials to: fill a niche market need; gain exposure over competition; become a trusted Internet resource; establish your brand as #1; achieve top search engine rankings & capture more clients & make more conversions than ever, you are beginning to see the real practicality of this dynamic media!

• Create and submit Mini-Video-Infomercials for the purpose of Search Engine Domination Marketing. Achieving multiple Google page #1 results for your unique keywords is the goal. The act of up-loading 100’s & 1,000’s of Mini-Video-Infomercials will achieve this. That is the core IYM.net SEO-SEM marketing strategy! The more ‘Commercials’ you make the better & stronger your market position becomes & the more ’Strategies’ you can utilize in your Business-Domination-Plan. So, make as many ‘Videos’ as you can reasonably afford! One each month is enough but the more ‘Videos’ you make your 1st month, the ‘faster’ you will reach the top of Google & the more FREE* services from IYM.net you will receive!

If Media distribution and Access is the secret to making a fortune online, then Video Commercials are the Keys to that Kingdom!

It's true that Video Commercials are the Most Effective form of advertising ever devised! Video Commercials employ Multi Sensory Perception to convey messages with sight, sound and emotion. They create a Lasting, Influential Impression. Perhaps most importantly, the Bridge between you and the Universe of Internet Prospects can be spanned in the most Complete way!

It is for this reason that ImpactYourMarketing.net can be your Most Important Business Resource! IYM.net uses proven techniques and High Technology to Dominate Your Market Place!

You Must Build a Relationship with the Universe of Prospects if you want to Dominate your Market. There are many ways to build that relationship but the best way is to Identify Your Prospects by Name and Capture their Contact Information.

You Must Generate that list yourself from a pool of fresh prospects if you want the Best Results Obtainable. Otherwise if you use a "Paid List Co." you are Churning the same old list that everyone else has used for who knows how long!

Your list is Ultra Fresh with prospects that are Asking for Your Offer!
Your list is of prospects that are looking for your product or service Right Now and they are Asking for Your Advice! You are able to convert sales from a Position of Strength! This is "Brand Marketing" and IYM.net helps you reach this Marketing Pinnacle Faster!

You Must Build a Relationship with the Universe of Prospects if you want to Dominate your Market. There are many ways to build that relationship but the best way is to Identify Your Prospects by Name and Capture their Contact Information. You Must Generate that list yourself from a pool of fresh prospects if you want the Best Results Obtainable. Otherwise if you use a "Paid List Co." you are Churning the same old list that everyone else has used for who knows how long! Your list is Ultra Fresh with prospects that are Asking for Your Offer! Your list is of prospects that are looking for your product or service Right Now and they are Asking for Your Advice! You are able to convert sales from a Position of Strength! This is "Brand Marketing" and IYM.net helps you reach this Marketing Pinnacle Faster!

Using Media Distribution along with Video Commercials is called Brand Marketing. Brand Marketing is your Best way to generate Market Position and Dominance. This is a New Marketing Paradigm. It is known as Inbound or Permission Marketing. We use all the marketing tools available to us; Organic Search Engine Marketing, Video Commercials, Blogs, Video Sites, Social Bookmarking, Social Networks, Podcast Directories, Podcasts and other News Media channels to help Google find and Promote Your "Very Relevant" Business product, service or content. After all 98% of your buyers start searching for you in Google!

IYM.net uses your Video Commercials (Media) to Find & Capture your Client's Name & Contact Information. We do this by presenting your prospects with an Offer on either your web site or a "Squeeze Page". Each of your media files is multiplied by a factor of Four and is "Distributed" to over 40 media hosting sites each week. That means that each week, 160 Video Commercials, per "Media" file, are uploaded to the Internet with your Offer, Contact Information, Key words and Squeeze Page. That's 688 per month for each commercial! Since each contract starts with at least 2 Commercials, 1,376 commercials are uploaded the 1st month alone. An additional New Commercial (or 688 uploads) is 'tacked-on top' every month! Imagine how much exposure you'll get each month with 10 or more Commercials!