• What do you know about E-Commerce?

(Electronic-COMMERCE) - Doing business online, typically via the Web. It is also called "e-business".  E-commerce or electronic commerce is the conduct of financial transactions by electronic means. Ecommerce often refers to shopping at online stores on the World Wide Web, also known as ecommerce Web sites. E-Commerce is known as The Great Business Equalizer because Small Businesses can now Successfully Compete with the World's Largest Corporations!

The Internet is the most active and most heavily invested marketing medium in history. Internet marketing (also referred to as ‘online marketing’ or ‘e-marketing’) is the marketing of products or services over the Internet. There are different types of online marketing available to promote products or services.  The most popular ones involve Search Engine Marketing, which is the process of increasing the visibility of a web site in search engine results i.e. Google, Yahoo, etc.

Online Video Advertising is emerging as a powerful platform to deliver an impactful, interactive and highly targeted message. In 2008, online video advertisement spending increased 32% compared to the 2007. As businesses seek to tighten budget, online video is a highly measurable and results-driven delivery platform.
The power of video is obvious. Video is and always has been among the most powerful ways to advertise. Video can enable businesses to leverage sight, sound, and motion to create an emotive and memorable connection with potential customers. You can deploy keywords throughout the presentation, all of which will make it more relevant to search engines and ultimately consumers. Online video advertising campaigns plus Google search engine results equals an opportunity for any  businesses to tell their brand story by integrating relevant content, testimonials, product demonstrations, promotions  and more. This is an important time for everyone involved with online video: "And small businesses stand to be among the biggest beneficiaries of this emerging medium. . ."

A Web Search Engine is a tool designed to search for information on the World Wide Web.
The search results are usually presented in a list. The leading search engines are Google, Yahoo! and Live Search (formerly MSN). Google became the most used Search Engine on the web due to its accurate results and a massive index (over 1 billion pages). The results are highly relevant
because of Google’s sophisticated ranking algorithm. Google is easily the most important Search Engine to get high rankings and multiple listings in. Google is by far the first choice Search Engine by over 90% of internet users. These facts make Google the most important Internet search tool.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic”) search results.  Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list like a page 1 Google result), the more visitors it will receive from the Search Engine. Most Web search engines are supported by advertising revenue and, as a result, some employ the practice of allowing advertisers to pay money to have their listings ranked higher in search results. There are 2 main types of SEO: traditional On-Page optimization and new Off-Page optimization.

Site words or phrases which are matched with the search words or phrases of a target audience using Search Engines are known as keywords and key phrases. Keywords and key phrases are used to promote and market a web site by improving Search Engine ranking. The goal of SEO is to make the content of the web page optimized for very specific, carefully researched keywords and phrases.  Those keywords and phrases that are of most value for ‘organic’ or ‘natural’ SEO are those most likely to be used by prospective customers in their search engines. To improve search engine rankings, the common technique that web designers use is listing the right keywords in the correct ratio for optimization. It is extremely important choosing the most appropriate keyword for better search engine positioning.

These Web Sites are designed to achieve specific business goals from visitors. Typically the Web Site operator wants to "capture" (learn the name and e-mail address & other info.) of the visitor to the Web Site.  With this information the business operator will engage in a sophisticated "target" marketing campaign designed to attract the prospect & ultimately convert (make a sale).

In online marketing a landing page is the page that appears when potential customer clicks on an advertisement or a search-engine result link. The page will display content that is optimized to feature specific keywords or phrases for indexing by search engines. A landing page presents information that is relevant to the visitor. These can display text, images or other elements.

Computer program that automatically responds to an email which contains prescribed words (keywords) for specific actions by the receiving computer, such as sending a requested file or adding a name to a mailing list. A program that responds to an e-mail or other inquiry without human intervention. For example, if an e-mail address is no longer valid, an auto-responder in the mail server sends an "undeliverable message" automatically to the sender. If the recipient has a new e-mail address or is on vacation, an auto-responder can be set up to reply with an appropriate message.

Web site optimization is the process of reducing web site size and complexity to maximize web site performance. Web site optimization can also include search engine optimization (SEO). The earlier a site appears in the search results list, the more visitors it will receive from the search.

Off-Page Optimization (off-page SEO) are strategies for Search Engine Optimization that are done off the pages of a web site to maximize its performance in the search engines like Google for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords, social networking, directory listings, etc.
On-Page Optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the Search Engines for specific keyword(s) or keyword phrases. Off-Page Optimization is far more effective When On-Page Optimization is in place. Only a combination of an effective On-Page and Off-Page Search Engine strategy can achieve page one result on Google.

There are many different types of online marketing available to promote products or services.
Some of the most popular involve Search Engine Marketing, which is the process of increasing the visibility of a web site in search engine results. Marketing services and online advertising marketing can be difficult to comprehend and follow through with if you aren’t a trained specialist. Organic Search or "Natural Search" uses SEO methods in order to increase a web site's likelihood of appearing in natural search results. Natural search results are typically the main body of a search results page. Unlike PPC, if your site is ranked in natural results, you will improve the visibility of your web site and distinguish yourself from your online competitors. Plus, organic results are not directly tied to a budget like PPC.  Approximately 70-80% of clicks occur in the natural space versus 20-30% in the PPC space. The benefits of attaining natural rankings can significantly benefit your business and is a quick and accurate way to attract new customers.