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Reprinted
From: May 25, 2010
Chitika, a search-based online
advertising network, reckons that Top
Rankings on Google Is Worth Double
The Traffic Of Ranking In The Number
2 Spot,
in a report announced on their blog
today.
It's an
important metric for search marketers
everywhere, as it's the single most
important consumer behavior in our
business. Aside from emerging trends
in social media sharing, this single
behavior surrounding the top spot of
Google is the most monetized on the
internet.
Just think what
would happen to our industry if users
did actually look beyond the first set
of results? If you have known that being
number one is important, did
you know *how* important it was?
Chitika decided to find out
what it was worth to them by looking
at a sample of traffic coming into
its network from Google
and broke it down by Google results
placement. The top organic position
drove 34.35%
of all traffic in the sample, almost
the combined total of positions 2 through
5 slots, and more
than the combined total of traffic
to long-tail-keyword positions, 5 through
20 (the end of page 2).
"Obviously,
everyone knows that the #1 spot on
Google is where you want to be. It's
kind of shocking to look at the numbers
and see just how important it is, and
how much of a jump there is from 2
to 1."
Position
#1 on page
ONE of Google
results = 34% of that Internet Market
share.
Position
#1 on page
TWO of Google
results = 1% of that Internet Market
share.
Google
Result |
Impressions |
Percentage |
First page on Google |
|
1 |
2,834,804 |
34.35% |
2 |
1,399,502 |
16.96% |
3 |
942,706 |
11.42% |
4 |
638,106 |
7.73% |
5 |
510,721 |
6.19% |
6 |
416,887 |
5.05% |
7 |
331,500 |
4.02% |
8 |
286,118 |
3.47% |
9 |
235,197 |
2.85% |
10 |
223,320 |
2.71% |
Second page on Google |
|
11 |
91,978 |
1.11% |
12 |
69,778 |
0.85% |
13 |
57,952 |
0.70% |
14 |
46,822 |
0.57% |
15 |
39,635 |
0.48% |
16 |
32,168 |
0.39% |
17 |
26,933 |
0.33% |
18 |
23,131 |
0.28% |
19 |
22,027 |
0.27% |
20 |
23,953 |
0.29% |
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